About Us

From planning to agile execution.

Value is not created through strategic planning alone, but through successful execution. ARMFA's framework is built on the MERIL-DE model — nine interlocking gears for strategy execution.

ARMFA-AFERA delegates at a strategy execution session
The MERIL-DE Model

Nine components of successful execution.

01
Leadership

Coordinated, committed and engaging leadership throughout planning and execution.

02
Strategic Planning Excellence

Focused, balanced and action-oriented plans with SMART goals and dynamic scorecards.

03
Project Management

Professional methodologies, skilled resources and robust tools delivering strategic initiatives.

04
Organisational Alignment

Aligning staff, structure, culture, processes, technology and funding to the plan.

05
Performance Management (MERIL)

Measure, Evaluate, Report, Improve, Learn — a structured continuous cycle.

06
Drive

Sustained internal motivation across individuals, teams, committees and focal groups.

07
Engagement

Active involvement of all human resources through open dialogue and transparent communication.

08
Risk Management

Proactive identification and mitigation of internal and external risks within the execution framework.

09
Stakeholder Management

Strong collaboration and communication with stakeholders across every level.

Why Agile

The traditional "plan and execute" approach is no longer sufficient.

  • The future is uncertain; planning must be flexible and adaptive.
  • Strategic planning evolves into agile planning, responsive to change.
  • ICT systems deliver high-quality data to support decision-making.
  • Strategic dialogue is prioritised through meaningful engagement.
  • Resources are allocated flexibly to seize emerging opportunities.
ARMFA-AFERA working session
ARMFA-AFERA leadership in action
Leadership & Learning

A living strategy, refined through engagement.

Effective execution demands engaging leadership that includes and empowers all members and stakeholders. By fostering social learning, ARMFA's strategy becomes a living document — blending deliberate actions with emergent opportunities for continuous refinement.